EVALUATION - Question 1

In what ways does your media product use, 

develop or challenge forms and conventions of real media products?

In our pitch, which is available here, we've outlined our wish to follow Andrew Goodwins' theory on the structure of music videos. Our video rely mostly on repetition of shots, such as at the carousel or in the boat, or at the beach. 

We also have some form of ending; our performer makes a direct eye contact with the audience.

Beyonce, at the end of her Countdown video.

Charlotte Cole, at the end of her video.

Our video has little connection with the lyric, therefore I think we can say that the relation between the song and our video can be described as disjuncture. In addition, it may also be described as amplification as some of the words of the lyric are amplified by the use of obvious editing. 

This video shows the use of obvious editing. For this convention, we have chosen to use text as it allows us to amplify the lyric. We have based our idea from two videos: Kanye West - Good Life and Cher Lloyd - Swagger Jagger. We have chosen to amplify some of the lyric in our video in order to add more value to them.

This video shows the use of disjuncture. We have chosen to use a carousel as a filming location for this, as we thought it'd be different. We have based our idea on the video of SALM - Rondoparisiano.

The main theme for our video was to show a young, urban girl clearing her mind at the sea side in order to forget what she's currently going through. The lyrics of the song doesn't reflect that, we have therefore decided to use disjuncture in order to show this more clearly to our audience.

This video shows illustrate how artists makes direct eye contact with the camera. We have decided to follow this convention as it is crucial in a music video. Our artist is new, unknown from the public, therefore she needs to introduce herself and by looking straight to the camera, she is introducing herself to her audience and shows how serious she is. 

As I explained in this post, Lights' album "The Listening" have influenced the style of my digipak. The way her album is simplistic and clear. I wanted to keep that convention.

 

For the advert, I've based my layout on Elie Goulding's because, again, it is simple. I like the way the artist is on the right, full page, and the information about the album is on the left. I've chosen to keep the same features (reviews, out date, "includes the single...") as they are conventional. I hesitated using tour dates at first, but because Charlotte Cole is a new artist I thought this was a bad idea. Reviews are more conventional for new artists.

We have chosen to incorporate a QR code to our advert to encourage our audience to discover our artist via their smartphone. This is used by VEVO on YouTube to advertise mobile versions of their service.