Planning: Target audience

Profile of our target audience:

• Charlotte is 19 years old
• Lives in London
• Caucasian
• A University student
• Works part-time in a coffee shop
• Goes to Sainsbury's to buy groceries
• In her spare time, she likes to shop, party & meet with friends
• Reads the Metro & the Evening Standard
• Reads fashion magazines such as Look & Glamour
• Mainly takes the bus to work or University
• Uses a smartphone & iPod
• She is attracted to the Dre Beats and Apple brand
• She likes to shop at H&M, Topshop & Primark
• Her favourite drink is Coffee
• Likes to go to Ibiza, Spain & Thailand for holiday
• She likes Indie pop music because it represents her style