The use of YouTube to show music videos also gives the viewers a chance of going straight to an online shop such as iTunes or Amazon to buy the song from a link under/in the video.
Tuesday 27 September 2011
RESEARCH: Function of a Music Video
The main function of a music video is to advertise the artist and his single or a new album. It does that by showing the artist in front of the camera and maybe even making a connection with the audience. So even when the song is not what someone usually listens to, the music video can attract the viewer to go and buy the song or go to a concert where he might expect a similar "show" as on the TV.
The use of YouTube to show music videos also gives the viewers a chance of going straight to an online shop such as iTunes or Amazon to buy the song from a link under/in the video.
The use of YouTube to show music videos also gives the viewers a chance of going straight to an online shop such as iTunes or Amazon to buy the song from a link under/in the video.
