Tuesday 27 September 2011

Research For Music Videos - Andrew Goodwin's Theory (Continued)

1)      Example of disjuncture Taio Cruz – dynamite: The video seems to have very little connection to the lyrics “'Cause we gon' rock this club
We gon' go all night
We gon' light it up 
Like it's dynamite!
'Cause I told you once
Now I told you twice
We gon' light it up
Like it's dynamite!” 
The setting of the video is not in a club and there’s no dynamite or explosions anywhere in the video!!! The video seems to conform to one of the feature of pop video’s with the way women are presented in the video in skimpy clothing although some of the women appear to be mechanic’s which challenges the usual masculine gender role for the job 




Example of Illustration:
Ed Sheeran – You Need Me I Dont Need You . The video doesn’t seem to have a set narrative as such but the lyrics are illustrated by the main character performing sign language and  the mise- en - scene . The chorus is illustrated by a flash of the main singer with his guitar or a dance routine. Throughout the song there is a lot of illustration that goes with the lyrics such as:





The Lyrics “I’m Still a choir boy in a Fenchurch tee
 <-






<- This line is repeated twice the first time this images of the news paper comes up and the second the image of the rucksack “I’m Selling Cd’s from my rucksack aiming for the paper”.


Example of amplification: Jessie J – Who’s Laughing know
The video brings a literal meaning to the lyrics it also adds a new meaning with the mini Jessie acting out scenarios’ as well as the actual singer taking roles of the teacher, cleaner etc. The video & narrative also indicates a theme of bullying which add’s a new layer to the song.