Research: Analysis of a Music Video

I will be analysing Who's Laughing Now by Jessie J:



I have chosen to this video purely because it has no specific target audience. The genre of this song is suitable for both male and female but mainly for those aged 16-25 though however, the school setting of the video allows school children to be amongst the audience. The video is also quite humourous and the main singer is mainly present in the background as a teacher, janitor and dinner lady while the camera primarily focuses on 'mini Jessie'. Other than the points I have mentioned, the video also includes jump cuts, various camera shot and angles. Overall, the video is entertaining and the fact that it is set in a mixed school widens the audience making it suitable for children of the same age.