Research For Music Videos -Carol Vernallis Theory

Carol Vernallis  studied editing and camera work in music videos , she has observed edit's in music videos and these are some of the points that she came up with :

• The usual rules of 'continuity ' editing are broken in order to draw attention to what is on  screen
• Edits may be really obvious to draw attention to themselves such as wipes and special effects added
• jump cuts are often used
• a master shot base track is frequently used to give the video a structure
• The camera may move in time with the music.

A music video that i have seen that illistrates some of carol vernallis's ideas are :
Noah & The Whale - Five Years Time : http://youtu.be/T8YCSJpF4g4
Cant Stop The feeling - franz ferdindad

Kanye west all of the lights