He also says that pop videos rely on repetition and have a form of closure and ending which is reflected in the song.
- music videos are made around songs and not the other way around
- pop videos use singers both as narrators and a character
- the singer looks directly at the camera
There are three main types of visualization of music videos; disjuncture, illustration and amplification.
Examples of these are:
Nobody's Perfect by Jessie J is a good example for disjuncture because the video doesn't show what is said in the lyrics. It is "random", completely unique and abstract. This is often used in music videos.
Tonight's the Kind of Night by Noah and the Whale is a great example of illustration as it shows exactly what is said in the song. This is rare in music videos, because it only works with certain genres.
If You Ever Comeback by The Script is an example of amplification. The video illustrates the song but with a completely different meaning to what the listener expects.
