Thursday 29 September 2011

Research - Analysis of a music video




Throughout the video, there is always some kind of movement. Although the camera isn’t moving all the time, the different characters are represented in a way that captures our attention, via their actions but also via the powerful use of costumes and mise en scène. The use of jump cuts throughout the video gives a lot of rhythm to the video.
Two base-tracks were used in this video; in the first one, the artist sings in front a greyish wall. The singer is emphasised by the colour of her costume (which stands ou)t, the use of mise en scène and the lack of movement behind her.

The second base-track is a lot livelier. The mise en scène features the edge of a busy road. Her costume is, again, matching the colour theme of the mise en scène. 


I consider this video to be a great example of the music video form.  It has powerful illustrations and the video is beautifully filmed and edited.