1) Main points :
According to Andrew Goodwin traditional narrative analyses does not apply to pop video’s this is because pop videos approach narrative from a different angle to novel’s and films. The main reasons for this are:
-Pop videos are built around a song & do not have traditional structure
-The singer is used as the narrator & character
-The singer makes direct eye contact with the camera which creates a performance and draws in the viewer at home
another part of the repetition is that music videos are played on TV , the song will be played on the radio and maybe even have a film advert or a TV tie in making the song very familiar .The repetition allows audiences to become familiar with the genre / conventions and develop certain expectations. Another point he makes is that some pop videos are autonomous from the music they come from. The actual visual of a song may go beyond the original meaning which at times is so pleasing to the audience that it encourages repeated viewing.
He then goes on further to state the 3 types of relations between songs and video’s which are:
-Illustration: Where the videos tell the story of the lyrics
-Disjuncture: where there is little connection between the lyrics and the video and often contradicts the lyrics
-Amplification: where the video introduces new meanings that do not contradict with the lyrics
These relations between songs and lyrics also help pop videos to have easily recognisable features, such as some artist’s repetitive features which become trademark in their videos. Another recognisable feature is the way women are presented as objects of male desire. This is most common in heavy metal & Hip Hop some female artists of this genre intentionally present themselves in the same way but by looking directly into the camera and cease to be passive.
