(the actual song starts at 2:54)
I have chosen Lady Gaga's video for "Telephone" because i think it is a good example of a Music Video.
It has many jump cuts and time manipulation which are done to the beat of the song.
It also has a variety of shots (CU, MS, LS etc.) often showing the artists to advertise them.
The (lack of) clothing also attracts males (male gaze) which widens the audience.
It has both, singing scenes as well as dancing and performance which I think is great because it makes you want to watch it simply to see what happens next. Also "to be continued" at the end can make the viewer watch previous or latest videos by the artist, further advertising them.
