My favourite previous student video is
Kirsty Phillips, George Jackson, Chloe Morgan, Michael Lewry from 283goswell on Vimeo.
The genre is soft rock / indie & intened audience for this video seems to be a young maybe niche audience.The video uses some of carol vernallis's theory in that their is a fair amount of jump cuts and the rules of continuity editing are broken. The video also has other media language such as repeated shots , slow motion and it's well framed I think Andrew Goodwin's theory would categorise this video under dis juncture .The video also goes against laura mulvey's theory and the one female that is portrayed in the video is seen as equal to the other characters in the video and she is also dressed in what society would consider to be normal fashion and in no way seems to be out satisfy any male gaze.